Context for our international readers: River Plate (Club Atlético River Plate) is one of the most successful and popular football clubs in Argentina, based in the Núñez neighborhood of Buenos Aires. Their home ground, the Estadio Más Monumental, is the largest stadium in the country. Prices mentioned below are in Argentine Pesos (ARS).
River Plate Unveils Its New Skin: The Tricolor Alternate Jersey Honoring Its Origins
The Millonario (a popular nickname for River Plate due to its history of high-profile signings) surprised fans on Friday, August 14, 2026 with the launch of its new alternate jersey for the 2026/27 season. The presentation was made through the club's social media, featuring stars like Marcos Acuña, Nicolás Otamendi, and Lucas Beltrán as models.
The new shirt is a tribute to the legendary tricolor design that the club first introduced in 1909, perfectly blending tradition and history with modern performance. The garment features vertical red and white stripes with black outlines, a direct nod to the club's early years of glory.
Details to Fall in Love With: From the Retro Trefoil to Grandeza
The jersey is full of details designed to connect with the club's mystique. On the chest, the Adidas logo appears in the classic trefoil format, a symbol representing retro style and the German brand's classic legacy. The club's crest is embroidered with a premium finish.
One of the most striking aspects is the emblem on the nape of the neck, which includes the club's initials along with the founding date (1901), all tied together by two laurels and the word Grandeza (Greatness) in the center. A detail that will undoubtedly thrill the most traditionalist fans.
Regarding technology, the new kit moves away from the Heat.Rdy system (used in the home jersey) and adopts Climacool, designed to provide freshness and comfort during the 90 minutes of play.
Prices: How Much Does the New River Plate Jersey Cost?
The new merchandise is already available through an exclusive pre-sale for club members and members of the Somos River community, who receive a 10% discount. The price list is as follows:
| Model | General Price (ARS) | Member Price (ARS) |
|---|---|---|
| Men's Jersey | $149,999 | $135,000 |
| Women's Jersey | $139,999 | $126,000 |
| Player Version Jersey | $229,999 | $207,000 |
| Kids' Jersey | $109,999 | $99,000 |
| Long Sleeve Player Jersey | $259,999 | - |
Additionally, the collection includes shorts for $109,999 (player version) or $79,999 (fan version), socks for $24,999, caps for $59,999, and an official ball for $49,999.
Where and How to Buy It?
The pre-sale for members and Somos River participants is currently active through the River Store (Tienda River). To access the discount, fans must select the 'Price for Members and Somos River' option and log in with their RiverID. Furthermore, paying with BBVA Francés bank cards allows for 9 interest-free installments.
The jersey can also be purchased on the official Adidas online store or at the Adidas Store in the River Museum, the official physical store located steps away from the Monumental stadium.
General sales will begin on Monday, August 17, 2026, when any fan will be able to purchase the jersey at authorized retail stores.
Debut with a Taste for Revenge
The new jersey will make its on-field debut on Sunday, August 16, 2026, at 18:00 (local time), when River hosts Argentinos Juniors at the Estadio Más Monumental for the fifth matchday of the Torneo Clausura (the closing tournament of the Argentine domestic league). The match will be refereed by Facundo Tello and broadcasted by ESPN Premium.
This match will also mark the highly anticipated debut of Thiago Almada in the Millonario's colors. It will be a crucial test for a team looking to turn the page after an adverse streak, including an elimination from the Copa Argentina. The debut of the new sacred mantle aims to be a turning point for the team led by coach Eduardo Chacho Coudet, who urgently needs a victory to steer their campaign back on track.
With this launch, River and Adidas strengthen their commercial alliance, appealing to nostalgia and a sense of belonging to connect with fans, who are already dreaming of wearing the tricolor in the stands of the Monumental.