In a bold move toward sustainable mobility, Rivadavia Seguros has launched “Modo Eco”, a new offering exclusively for hybrid and electric vehicles. The campaign was announced by CESVI Argentina through its social media channels on August 13, 2026, promising tangible economic and environmental benefits.
What Does Modo Eco Offer?
The initiative includes a 50% discount on the first 3 premiums for vehicles of model year 2026. Additionally, for every policy purchased, the insurer commits to planting 2 native tree species in collaboration with the NGO Germinar, an organization dedicated to reforestation and ecosystem restoration.
Key Benefits
- 50% off the first 3 premiums
- Applicable to hybrid and electric vehicles
- Model year 2026
- 2 native trees planted per policy
- Partnership with NGO Germinar
A Step Toward Green Mobility
This proposal arrives amid growing interest in low-emission vehicles in Argentina. According to automotive market data, sales of electric and hybrid cars have been rising, though they still represent a small fraction of the total fleet. With Modo Eco, Rivadavia Seguros aims to encourage adoption of these technologies by lowering the insurance cost barrier and adding an ecological component that appeals to drivers' environmental consciousness.
The NGO Germinar is well-known for its reforestation projects using native species, which help restore soils, preserve biodiversity, and mitigate climate change. Planting 2 native species per policy represents a tangible, measurable contribution to the environment.
How to Access
While the CESVI announcement does not detail the enrollment process, interested customers are expected to access the promotion through Rivadavia Seguros' usual channels: its website, insurance brokers, or social media. The campaign is valid for 2026 model vehicles, suggesting it targets those purchasing new units during the year.
CESVI Argentina, the country's Center for Experimentation and Road Safety, shared the news as part of its mission to inform about insurance market developments and road safety. Its endorsement of this initiative reinforces the trend of insurers offering differentiated products for emerging technologies.
Insurance Market Context
In recent years, several insurance companies have launched specific products for electric and hybrid vehicles, with coverage adapted to their unique features (batteries, electric motors, etc.). Modo Eco joins this trend but with a differentiator: the reforestation component, turning each policy into a concrete action against climate change.
The initiative can also be seen as a strategy for customer loyalty and corporate social responsibility, at a time when consumers increasingly value purpose-driven brands.
For more information, visit the official Rivadavia Seguros website or consult an insurance broker.