On Wednesday, August 19, 2026, the artistic world and countless fans were shaken by the news: Florencia Victoria Sugo Da Rosa, the eldest daughter of the Uruguayan singer Lucas Sugo, passed away at the age of 23 after more than a year of treatment against an oncological disease. The tragic announcement was confirmed by Sentimientos Producciones, the artist's management team, in a statement signed by manager Diego Sorondo and Elías Alonso. Her family was by her side until the last moment.
The Diagnosis and the Fight
Florencia was diagnosed in 2025 with a carcinoma of unknown primary site—a form of cancer where the origin of the tumor cannot be identified. She underwent multiple treatments, including a clinical trial in the United States, where she traveled with her father in 2026. At that time, Lucas traveled to Boston and in August he admitted that “the enemy is very aggressive” and that “it has grown,” but he highlighted his daughter's strength: “My idol is my daughter; it’s incredible the strength she has”.
A Year After Diagnosis: Her Words
In March 2026, Florencia had shared a heartfelt message on social media marking the one-year anniversary of the diagnosis that changed her life. “One year since I received a diagnosis that changed my life overnight. Days that became eternal, questions without answers, fears that arose, and faith that reached my heart and grows stronger every day”. She also encouraged her followers to cherish every moment: “Make the most of every minute of life, every moment shared with your loved ones, every hug, every kiss—don’t hold anything back”.
An Emotional Farewell from Her Brother
Amid the grief, Lucas Agustín, Florencia's brother, paid tribute to her with a long and heart-wrenching letter on his Instagram stories. “I don’t even know how to explain or what to say. Just love your family and live life, because you only have one and everything can change from one day to the next”, he wrote. He continued: “You are in a better place, and the pain you suffered so much recently has passed and calmed. We will miss you every day, but I am at peace knowing you left without suffering, surrounded by the people you love most”.
“Just please have a lot of respect. We only need strength, hugs, and kind messages, especially for mom and dad”.
A Song That Could No Longer Be Sung
The bond between father and daughter was reflected in music. Lucas Sugo dedicated the song “La flor de mi vida” (The Flower of My Life) to her, included in his album “Canciones que amo” (2018). The lyrics read: “My daughter, I see you growing, so beautiful inside and out”. In an interview with Uruguayan newspaper El País, the singer admitted he could never sing that song again: “I thought about recording it again, but I couldn’t; it’s impossible to sing a single verse”. He also said “I can’t sing or listen to them” when referring to the songs dedicated to his children.
Upcoming Shows Postponed
The devastating situation forced the postponement of Lucas Sugo's shows in northern Argentina. According to a statement released on August 18, Lucas Sugo and his band will not perform on Saturday, August 22 in Las Breñas and Charata (Chaco), nor on Sunday, August 23 in Las Toscas, Santa Fe, where he was the main act for the city’s 146th anniversary. New dates will be announced later. In his last concert in Junín, Sugo asked the audience to join in a prayer chain for his daughter and left without an encore.
A Nation in Grief
The funeral was held in Rivera, Uruguay, with the presence of her parents, siblings, and closest relatives. The producer thanked everyone for their support during this intimate and difficult time.
Lucas Sugo, known for hits like “Cinco minutos” (Five Minutes), is a prominent figure in Latin American romantic music, beloved across the region for his heartfelt lyrics and strong connection with his audience.
Florencia’s courage and her family's openness have resonated deeply, reminding fans of the preciousness of life and the strength of family bonds even in the face of overwhelming adversity.
Sources: Infobae · Clarín · Reconquista Hoy · El Doce