Samsung’s 2026 Smart TVs Arrive in Argentina: A New Era of Color and Intelligence
Television at home has transformed. Today, TVs don’t just display content—they analyze scenes, listen to your surroundings, and learn your preferences to adapt in real time. Samsung has just confirmed the launch of its 2026 TV lineup in Argentina, headlined by two breakthroughs: Micro RGB display technology and the interactive Vision AI Companion ecosystem. The announcement follows Samsung’s global unveiling, which on August 17, 2026 earned accolades from international tech publications for image quality, sound, and gaming performance.
The flagship Micro RGB (model R95H) leads the series, alongside premium Neo QLED 4K, OLED screens, and the lifestyle-focused The Frame. Let’s dive into what makes these sets stand out.
Micro RGB: Ultra-Real Colors That Care for Your Eyes
Traditional TVs use white or blue backlights with color filters to create images. Micro RGB takes a different approach: each tiny pixel contains its own microscopic red, green, and blue light sources—smaller than a grain of sand—that emit colors directly, without filters. This delivers professional-grade color fidelity, exactly as the film director intended, with realistic skin tones, deep shadows, and lifelike landscapes.
Cinematic Color Precision
Achieves 100% of the BT.2020 color gamut, outperforming even the best OLEDs in color accuracy and brightness.
Eye Comfort & Energy Efficiency
Optimizes brightness to reduce eye fatigue, filters harmful blue light, and adapts to the time of day—imitating warm sunset tones to protect your sleep. Plus, it consumes 36% less energy.
Vision AI Companion: Talk to Your TV Naturally
At the heart of the smart experience is Vision AI Companion, activated by simply holding the remote’s microphone button or through passive voice commands. It integrates with Bixby and advanced language models to enable fluid, natural conversations. Here’s what you can do:
- ✓ Real-Time Contextual Discovery: Ask “Who is that actor?” or “What’s this movie about?” without pausing the show. It also suggests similar content.
- ✓ Multi-Model AI Integration: Native support for agents like Gemini, Copilot, and Perplexity.
- ✓ Now Brief: When the screen is idle, it senses your presence and displays weather, reminders, news, and smart home device status via SmartThings.
OLED with Glare Free and Ultimate Gaming Performance
The 2026 OLED line—S95H and S90H—keeps its beloved true blacks and now improves anti-reflection. The enhanced Glare Free technology eliminates mirror-like reflections in bright rooms without diluting colors or depth. For gamers, these sets include the Ultimate Gaming Pack with up to 165Hz refresh rate (Motion Xcelerator), plus NVIDIA G-SYNC and AMD FreeSync Premium Pro compatibility.
Tech magazine T3 praised the gaming experience, stating it is “possibly the best I’ve ever seen on a TV” (T3 Awards 2026).
Deals and Accessibility in Argentina
To make upgrading easier, Samsung Argentina is rolling out several consumer-friendly offers:
- Trade-In Plan: Exchange your old TV (any brand, even with a broken screen) as part payment.
- Buy & Try: Enjoy the TV for 60 days; if it doesn’t meet expectations, return it.
- Financing: Up to 12 interest-free installments, free nationwide shipping, and professional installation.
- 7 Years of Free Updates: Tizen OS will receive continuous new features without additional cost.
- Samsung Care+: Official warranty against accidental damage, falls, and malfunctions.
Where to Experience Them?
The new TVs are now on display at Samsung Experience Stores (SES) across the country, where you can test the tech hands-on. They’ll also be available in major retail chains and electronics stores nationwide.
For the fullest features, always check the model’s spec sheet, as availability varies by country and tier.
For more details, visit imago.com.ar.