Say Goodbye to Dull Screens: The Micro RGB Revolution
Watching television at home will never be the same. Samsung's new line of Smart TVs, officially unveiled on August 19, 2026, tackles classic problems: sunlight streaming through the window, faded colors, and annoying glare when watching a movie in a dark room. The South Korean giant's big bet is Micro RGB technology, which replaces the traditional white or blue backlight with filters by using tiny independent light sources (red, green, and blue) smaller than a grain of sand that emit color directly.
What does this mean for viewers?
- Cinematic colors: Skin tones, shadows, and landscapes are perceived exactly as the director intended, with professional-grade color fidelity.
- Goodbye, eye fatigue: It balances brightness and contrast intelligently while consuming 36% less energy.
- Certified protection: It reduces harmful blue light and adapts brightness based on the time of day, mimicking natural dusk light to preserve your sleep cycle.
Vision AI Companion: A TV That Talks to You
The other major highlight is the Vision AI Companion ecosystem, an interactive assistant activated by holding the microphone button on the remote (or via hands-free voice) that uses integrated language models with Bixby for fluid conversation. Its features include:
- Contextual discovery in real time: Ask who the actor on screen is or get recommendations without pausing the stream.
- Multimodal and multilingual: Integrates AI agents like Gemini, Copilot, and Perplexity, processing complex commands in everyday language.
- Now Brief: With the screen in standby, it detects your presence and shows the weather, reminders, news, and the status of connected devices through SmartThings.
Evolved OLED: Glare Free and 165Hz for Gamers
For movie buffs and gamers, the OLED lineup features an evolved version of the anti-glare coating Glare Free, which disperses ambient light without washing out colors or losing deep blacks. It also maintains an ultra-smooth 165Hz refresh rate (Motion Xcelerator) and AI that detects the type of video game to optimize shadows and response speed.
Purchase Benefits and Guaranteed Support
To celebrate the launch, Samsung confirmed commercial incentives designed for upgrading your home setup:
| Benefit | Details |
|---|---|
| Trade-in Program | Hand in an old TV (any brand, even with a broken screen) as part of the payment. |
| Buy & Try | Test the new model for 60 days. If it doesn't meet your expectations, return it. |
| Financing | Up to 12 interest-free installments, free shipping, and expert installation on selected models. |
| Updates | 7 years of free updates for the Tizen OS operating system. |
| Samsung Care+ | Official coverage for accidental damage, drops, or failures. |
This new generation of AI-powered displays is now available at major retailers and appliance stores across Argentina, with personalized advice to experience the technology up close. For international readers, this launch marks a significant step in making cutting-edge display tech more accessible in Latin American markets, where Samsung has a strong retail presence and after-sales network.