17/06/2026 06:23 - Actualidad
Un SUV moderno y tecnológico de diseño minimalista estacionado en una avenida amplia de una ciudad latinoamericana moderna, con líneas aerodinámicas, faros LED brillantes, rines de aleación contemporáneos, y una gran pantalla visible en el interior. El vehículo transmite innovación, elegancia y movilidad sustentable. Iluminación natural brillante de día soleado.
Leapmotor, the Chinese new energy vehicle brand backed by the Stellantis Group (the world's fourth-largest automaker, which includes brands like Peugeot, Citroën, Fiat, Jeep, and Ram), has officially landed in Argentina and announced the pre-sale of its first model: the New B10 ultra-hybrid. This C-segment SUV (compact SUV, similar in size to a Toyota RAV4 or Honda CR-V) arrives with an innovative proposal combining cutting-edge technology, top-level safety, and autonomy exceeding 900 kilometers (about 560 miles).
The model can now be reserved at a price of USD 31,990 (approximately €29,500 or £25,200), and those who complete the transaction during June 2026 will receive free vehicle registration—a significant benefit given that registration fees in Argentina can represent a substantial additional cost. Reservations are made through the brand's online store with a deposit of 500,000 Argentine pesos (approximately USD 400 at the official exchange rate).
| Price | USD 31,990 |
| Range | +900 km (560+ miles) |
| Technology | REEV (Ultra-hybrid) |
| Segment | C-SUV (Compact) |
| Central Screen | 14.6 inches |
| Airbags | 7 |
| ADAS Systems | 15 (Level L2) |
| Sensors | 12 high-precision + cameras |
REEV (Range Extended Electric Vehicle) is an ultra-hybrid propulsion solution that combines the best of both worlds—ideal for markets like Latin America where charging infrastructure is still developing:
The Leapmotor brand was founded in China in 2015 as a startup specializing in new energy vehicles (NEV). In little time, it became one of the fastest-growing manufacturers in the electrified automotive market, selling approximately 600,000 vehicles worldwide in 2025 and projecting to reach 1 million units sold in 2026.
In South America, Leapmotor already operates in Brazil and Chile since 2025 and now begins its commercial activity in Argentina under Stellantis—the automotive group that owns brands like Peugeot, Citroën, Fiat, Jeep, Ram, and DS, among others.
Additionally, by 2027, Stellantis's plant in Goiania, Brazil is projected to begin producing Leapmotor models, which will significantly increase brand availability in the region.
The B10 ultra-hybrid offers outstanding safety, equipped with 7 airbags and a comprehensive ADAS Level L2 driving assistance package. The system is supported by 12 high-precision sensors and cameras that enable up to 15 driver assistance functions including adaptive cruise control, lane keeping, and automatic emergency braking.
The vehicle's structure incorporates batteries integrated into the chassis through Cell-to-Chassis technology—a solution that improves weight distribution and increases stability, offering torsional rigidity superior to many premium brand models.
Another key differentiator is the ability to receive Over-the-Air (OTA) software updates, allowing new functions to be added and various vehicle systems to be optimized: infotainment, navigation, driving assistance, battery management, and overall propulsion system performance.
The B10 features a design with clean, modern lines, combining a technological image with elegant aesthetics. The interior highlights:
Argentina is South America's second-largest auto market after Brazil. In the first five months of 2026, vehicle registrations fell 9.7%, reaching 247,187 units according to ACARA (Association of Automotive Dealers of Argentina). However, Chinese brands show explosive growth:
Market Leaders: BYD (6,500), BAIC (+4,500), Chery (+2,400), Haval (~2,300)
Those interested can access the pre-sale of the New B10 ultra-hybrid by visiting www.estoreleapmotor.com.ar and reserving their unit with a deposit of 500,000 Argentine pesos (approximately USD 400).
Exclusive June benefit: Free vehicle registration (patentamiento) for those who complete the transaction this month—a significant savings on registration fees.
Argentina has a long automotive tradition with brands like Toyota, Volkswagen, Ford, and GM operating plants locally. The market has been traditionally dominated by Brazilian-assembled vehicles and imports from Europe and Japan. However, since 2024-2025, Chinese brands have made significant inroads, offering competitive pricing and advanced technology that appeals to Argentine consumers seeking value. The country's vast geography (over 3,700 km from north to south) makes extended-range vehicles particularly attractive.
Sources: Stellantis Media | El Cronista | TN Autos
Alfredo S. Quiroga
