14/06/2026 12:55 - Entretenimiento
Un cantante folclórico argentino con guitarra criolla en un escenario tradicional con imágenes de Mendoza, viñedos y montañas andinas en el fondo, representando la cultura cuyana
The cultural world of Argentina is in mourning. This Sunday, June 14, 2026, the passing of Carlos Alberto 'Pocho' Sosa was confirmed. He was one of the most representative artists of Cuyana music and a figure who left an indelible mark on the identity of Mendoza province. He was 82 years old.
The news was communicated by the Vice Governor Hebe Casado through her X (formerly Twitter) account, where she expressed: "With deep sorrow, I bid farewell to Carlos Alberto 'Pocho' Sosa, one of the most important voices Mendoza has given and a true ambassador of our Cuyana culture".
Pocho Sosa dedicated more than 60 years of his life to spreading the 'tonada', the 'cueca', and the stories of the Mendoza land on every stage he stepped on. His work was fundamental in keeping traditions alive and transmitting them to new generations.
The Vice Governor highlighted: "His voice became part of our collective memory and the sound of many of the emotions we share as a people".
In her farewell message, Casado remembered the close relationship of Pocho Sosa with one of the most beloved songs of the province: "It is impossible not to think of the Mendoza autumn when saying goodbye to him", she wrote, clearly alluding to the work that the singer immortalized with his interpretation.
That song became a true anthem for the people of Mendoza, evoking landscapes, vineyards, and the deep sense of belonging to that land.
Cuyana music is an Argentine folk genre originating from the Cuyo region, which comprises the provinces of Mendoza, San Juan, and San Luis (located in the west of the country, near the Andes). It is characterized by rhythms like the 'tonada' (a sentimental, melodic song) and the 'cueca cuyana' (a partner dance performed with handkerchiefs).
This genre expresses the identity of the Cuyo people through lyrics that speak of love, wine, the Andean landscapes, and local traditions. Artists like Pocho Sosa were fundamental in preserving and disseminating this cultural heritage throughout the country and beyond its borders.
Pocho Sosa was not only a singer: he was a true cultural ambassador for Mendoza. His voice resonated in 'vendimias' (grape harvest festivals), folk festivals, popular gatherings, and stages throughout the country. Every 'tonada' he performed carried the essence of Mendoza to those who had never set foot on that land.
His legacy will remain linked to the cultural history of Mendoza, in the 'vendimias', popular gatherings, and every time a 'tonada' sounds again in the voice of the Cuyanos. New generations of artists will continue to carry forward the tradition he helped build.
"His voice became part of our collective memory"
- Hebe Casado, Vice Governor of Mendoza
Alfredo S. Quiroga
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