01/07/2026 18:54 - Economia
The pick-up truck consolidated its leadership in June 2026 with 3,002 units registered, accumulating 15,549 units in the first semester, far above its competitors. The Japanese brand dominates the Argentine market with a proposal that combines work utility and comfort.
In Argentina, vehicle sales are measured through "patentamientos" (vehicle registrations), which represent the final step when a buyer legally registers their new vehicle. This data is compiled by ACARA (Asociación de Fabricantes de Automotores de la República Argentina), the chamber representing automobile manufacturers in the country.
The market registered 45,995 registrations in June 2026, representing a decline of 12.8% compared to June 2025 (52,730 units), though showing a recovery of 7.2% compared to May 2026.
In the accumulated first semester of 2026, 294,181 units were registered, 9.9% less than the 326,549 in the same period of 2025.
| Rank | Model | June Units | 2026 Total |
|---|---|---|---|
| 1st | Toyota Hilux | 3,002 | 15,549 |
| 2nd | Fiat Cronos | 1,900 | - |
| 3rd | Ford Ranger | 1,786 | 10,398 |
| 4th | Ford Territory SUV Leader | 1,584 | 10,592 |
| 5th | Volkswagen Amarok | 1,229 | 8,088 |
| 6th | Volkswagen Tera | 1,131 | 8,240 |
| 7th | Chevrolet Tracker | 1,113 | 7,603 |
| 8th | Peugeot 208 | 1,089 | 11,470 |
| 9th | Toyota Yaris Cross | 1,075 | 4,479 |
| 10th | Chevrolet Onix | 1,073 | 7,210 |
BYD entered the top 10 brands for the first time, marking a historic milestone.
Pick-up trucks remain the dominant force in the Argentine market. Unlike other countries where sedans or compact cars lead, Argentina has a strong culture of pick-up trucks due to their versatility for both urban use and agricultural work. Toyota Hilux and Ford Ranger lead the segment, both manufactured locally at plants in Zárate (Toyota) and General Pacheco (Ford), in the province of Buenos Aires.
The Ford Territory consolidated itself as the best-selling SUV with 10,592 units in the semester, followed by Chevrolet Tracker and Toyota Yaris Cross. This segment represents one of the strongest trends in the current market, as Argentine consumers shift from traditional sedans to higher-riding vehicles.
Chinese electric vehicle brand BYD entered the top 10 brands for the first time, marking a significant milestone in the transformation of the Argentine market toward electric mobility. This reflects a global trend toward electrification.
Sebastián Beato, president of ACARA, indicated that "signs of recovery" are being observed for the second half of 2026, with expectations of greater dynamism in the Argentine automotive market. The industry remains hopeful despite year-over-year declines.
Sources: ACARA (Asociación de Fabricantes de Automotores), Argentine automotive market data June 2026.
Alfredo S. Quiroga
